Albertans choose Banff’s Moraine Lake for upcoming Strong and Free licence plate
Alberta’s next generation of licence plates will feature one of the province’s most recognizable mountain landscapes after residents selected Moraine Lake as the new image. The provincial government said more than 240,000 people participated in an online vote, making this the first major redesign of the plate in more than four decades.
The change follows the government’s earlier decision to retire the long standing Wild Rose Country slogan and replace it with Strong and Free, a phrase drawn from Alberta’s official motto and referenced in Canada’s national anthem. Officials say the up...