Jasmine Singh

In the Punjabi entertainment industry, it's rare to see women venturing beyond the screen into entrepreneurial territory. Backup plans or parallel careers often remain unspoken dreams. But Himanshi Khurana is not one to follow the usual script.

Known for her grace, grit, and unapologetic authenticity, Himanshi has long been a celebrated name in the Punjabi entertainment world. From delivering powerful performances to fearlessly speaking her mind, she has carved a space that few dare to claim. Now, she’s stepping into a new spotlight — that of a beauty entrepreneur.

Without fanfare or over-the-top promotions, Himanshi has quietly yet confidently launched her very own makeup brand, Mooi Cosmetics. The name itself, “Mooi” meaning “beautiful” in Dutch perfectly captures the essence of what Himanshi stands for: elegant, understated, and empowering beauty.

Her Instagram has become a soft launchpad for the brand, where she has begun sharing lip shades and sneak peeks into her collection. The approach is subtle but strategic — a reflection of Himanshi’s signature style. She's letting the products speak for themselves, drawing attention through quality and aesthetics rather than noise.

But this move is more than just a business venture. It's a statement.

Himanshi isn’t new to navigating the complexities of fame. She first garnered nationwide attention through her stint on Bigg Boss, where she held her ground with grace and composure. Even in the face of personal controversies and a high-profile breakup, she chose silence over spectacle — a choice that earned her widespread respect.

In a world where cosmetic brands are often just celebrity labels, Mooi already feels different — rooted in authenticity, purpose, and personal vision.